Two key components of corporate profitability are _________ and _________.

British airways employed integrated marketing communications when it used product placement to make sure that viewers of the movie die another day knew that james bond flies first class on british airways. The airline ran advertising campaign based around the slogan, save your penny’s fly like bond referring to the secretary that bond flirts with in each film. British airways also paid for the rights to screen the film on its flights before the movie was available at video stores. Integrated marketing communications is the usage of marketing approaches to improve the communication of a reliable message of the company's products to stakeholders.

British Airways utilized product placement and advertising to associate their first-class service with the prestigious image of James Bond, further promoted by exclusive in-flight screenings before release at video stores.

British Airways employed marketing strategies when it used product placement in the movie Die Another Day to convey that James Bond flies first class on a British Airways plane. This form of advertising also included a campaign with the slogan, "Save your pennies, fly like Bond," capitalizing on the prestige associated with the James Bond character. Moreover, securing the rights to screen the movie on their flights before it was available at video stores was part of their exclusive promotional activities.

Gamma Corporation is allowing Kappa Company to use its trademark through a licensing agreement. This agreement is a legal permission to use the trademark under specific conditions, often seen in intellectual property cases.

When Gamma Corporation allows Kappa Company to use Gamma's trademark as part of Kappa's domain name, this is generally referred to as a licensing agreement. A licensing agreement is a legal contract where the owner of something (in this case, the trademark) gives another party permission to use it under specific conditions. These conditions may include payment, how and when the trademark can be used, and for how long. This kind of agreement is common in business, particularly in the realm of intellectual property.

For instance, a company like Gamma Corporation may have a well-known and respected trademark. Kappa Company, perhaps a startup, could benefit from this association by using the trademark in their domain name. This assumes that Kappa Company complies with the licensing agreement's terms. These terms also protect Gamma Corporation from potential misuse of their trademark.

https://brainly.com/question/33614227

#SPJ12

Evaluating decision outcomes represent the final step in the rational choice decision making process.

To add, decision making is the action of making choices by identifying a decision, gathering information, and assessing alternative resolutions. Utilizing a step-by-step decision-making action can help a person make thoughtful and more deliberate decisions thru organizing relevant defining alternatives and information.

If you sold a tangible asset you owned for $1,000 and used the money to pay off your credit card balance for $1,000, then your net worth would remain the same.

To add, the concept applicable to individuals and businesses as a key measure of how much an entity is worth is called net worth.

The successful strategic leadership of Carlos Ghosn can be linked to his strong communication, decision making, global thinking, cross-cultural competency, adaptive capacity, and a high degree of accountability.

The successful strategic leadership of Carlos Ghosn, the former CEO of Nissan and Renault, can be attributed to a variety of skills and traits. Among these are his exemplary communication skills, which involved the ability to clearly articulate his vision to employees, shareholders, and the public. He was a strong decision maker, often making tough, unpopular decisions for the betterment of the company.

Furthermore, Ghosn was a global thinker, having the ability to understand and manage complex, multinational corporations and negotiate global partnerships. His cross-cultural competency was particularly important, as he was responsible for leading businesses in different countries with diverse cultures. Another critical trait was his adaptive capacity, the ability to navigate and lead through change and uncertainty.

It's also worth highlighting Ghosn's accountability, his readiness to take responsibility for his decisions and actions. All these characteristics and skills were instrumental in his success.

https://brainly.com/question/32795517

#SPJ11

Given a demand of 3,500 copies, Eastman Publishing Company is expected to incur a loss of $20,000 according to our calculation.

The question involves a fundamental concept in cost accounting and business management, requiring us to calculate the profit or loss for Eastman Publishing Company. In this case, we use the equation for Profit: Profit = Total Revenue - Total Cost. Total Revenue is calculated by multiplying the price per book ($46) by the quantity sold (in this question we are considering a demand of 3,500 copies). Total cost is calculated by adding the fixed costs ($160,000) and the variable costs (which are the product of the variable cost per book ($6) and the quantity sold).

So, the calculation would be: Profit = ($46 * 3,500) - ($160,000 + $6 * 3,500).

Profit = $161,000 - $160,000 - $21,000.

Therefore, the expected profit given a demand for 3,500 copies would be -$20,000. Consequently, the company would incur a loss with this level of demand.

https://brainly.com/question/29785281

#SPJ11

The answer to this question is an end-use segmentation. An end-use segmentation is a marketing strategy which focuses on the way a purchaser used the products. Marketing strategies are used to enhance / improve the sales of product and services of the company.  

I believe in this case that ABC motors is the customer and the car was still being delivered to their office. Therefore the correct answer to this is:

The title of ABC motors would be “Void”

This is considered right away as Void since there was no information or any knowledge on the part of ABC motors about the stolen car. 

A cash budget is created for the following key reasons:

to estimate the size and timing of your new cash flows and;

to prepare for potential financing needs

To add, a cash budget is a budget or plan of expected cash receipts and disbursements during the period.

A cash budget is developed to estimate the size and timing of cash flows and to prepare for potential financing needs, ensuring adequate liquidity for operations and financial health. Option D

The primary reasons for creating a cash budget are to estimate the size and timing of new cash flows and to prepare for potential financing needs. This budgeting tool is essential for planning short-term financials and predicting when cash will be needed or when there will be excess cash that can be invested. In practice, a cash budget helps manage the monthly or quarterly cash inflows and outflows, ensuring that organizations have adequate cash on hand to meet obligations and avoid cash shortages, which could disrupt operations.

Moreover, having a well-structured cash budget allows businesses to evaluate their financial health and operational efficiency, recognize wasteful expenditures, and work towards achieving ultimate financial goals. Given the options provided by the question, the correct answer would be D., which combines both the estimation of cash flows and the preparation for financing needs.

Complete question as follows:

The cash budget is the primary short-run financial planning tool. The key reasons a cash budget is created are:

A. To estimate the size and timing of your new cash flows

B. To prepare for potential financing needs

C. To estimate your investment in assets

D. a. and b

E. b. and c

Final answer:

Disposable income in the United States has been most closely linked with consumption, as seen from historical data between 1962 and 2010, with consumption being approximately 91% of the disposable income.

Explanation:

For the past several decades in the United States, disposable income has been most closely linked with consumption. This is evident from the historical data that shows both consumption and disposable income grew substantially from 1962 to 2010. The close relationship between the two is highlighted by the fact that consumption expenditures are, on average, about 91 percent of disposable income. Additionally, empirical evidence from this period shows consumption generally changes in the same direction as disposable personal income.

Instances like the tax cut in February 1964, which led to an increased disposable income, resulted in a corresponding rise in consumption expenditures. With these historical patterns, it is understood that economic policies affecting disposable income can have significant impacts on consumption behavior.

The part of Vicky's job as a production supervisor that involves instructing each department on work assignments and deadlines is known as work planning and scheduling.

The part of Vicky's job as a production supervisor that involves instructing each department on work assignments and deadlines is known as work planning and scheduling. It is crucial for Vicky to ensure that all departments are aware of their tasks and the timeframe within which they need to be completed to ensure a smooth workflow and timely completion of the overall production.

Final answer:

Global Goods, Inc. is considered a bailee when holding Fay's iPad after she pays for it and until she picks it up. A bailee is responsible for the safeguarding of someone else's property temporarily in their possession.

Explanation:

When Fay pays $800 for a new iPad to Global Goods, Inc., and the company holds the iPad until Fay picks it up, Global Goods, Inc. serves as a bailee in this transaction. In legal terms, a bailee is an individual or entity that temporarily gains possession, but not ownership, of a good or property belonging to another, which in this case is the iPad belonging to Fay. The bailee has a responsibility to keep the good safe and return it to the bailor (Fay) in the same condition it was received once the agreed conditions are met.

A static planning budget is a budget for a single level of activity, including both fixed and variable costs. It is not based on ignoring inflation or when the mix of products does not change.

A budget for a single level of activity, which means it is based on a specific volume of output or level of sales.

So, a static planning budget is a budget that is based on a single level of activity and includes all costs. It is generally used to plan for a specific volume of output or sales.

https://brainly.com/question/33402928

#SPJ6

A static planning budget is a set financial plan that remains the same irrespective of changes in activity levels. It includes fixed costs, which do not alter in the short-term and is not adjusted for inflation or changes in product mix, posing issues for long-term planning.

A static planning budget is a budget that is developed for a single level of activity and remains unchanged regardless of the actual level of activity. It is generally used for both fixed and variable costs, as it provides a static view of the business's expected financial situation for a given period. However, it is essential to note that it does not account for inflation or changes in the mix of products.

Now, let's dive into the concept of fixed costs, an important component of a static planning budget. Fixed costs are the costs of the fixed inputs, like capital. They do not change in the short run, regardless of the level of production. Examples include the rent on a factory or a retail space and the cost of machinery to produce a product.

It is important to mention that a static planning budget, while beneficial, can create problems in the long-term planning, mainly due to inflation. As inflation rates are variable and unpredictable, it makes it difficult to accurately plan for several years in the future.

https://brainly.com/question/28301229

#SPJ6