Answer:
Improvisation
Explanation:
Improvisation can be described as the making of an activity which had not been planned beforehand. Improvisation is a kind of performance where a person does not have a script. The performance of a person is made naturally at that time. Sometimes, even the audience is involved in giving suggestions to how the performance might proceed according to their wishes. The skills of improvisation make a performance better in many ways.
Which comment would be made by a behaviorist? a) ""Human behavior is very complicated."" b) ""I can explain human behavior by looking at the reinforcers."" c) ""Each person perceives reality differently."" d) ""I want to understand people's inner motivations.""
Answer:
I want to say your answer would be C- Each person perceives reality differently.
Explanation:
Sorry if its wrong
you are driving on a two lane highway and the vehicle behind you wants to pass you should
Answer:
Explanation:
You should slow down by 5 to 10 miles per hour to allow the vehicle pass
Reliable Insurance Company employs Stuart as an agent. To terminate Stuart's authority, Reliable Insurance must notify Select one: a. only third parties who are aware of the agency relationship. b. Stuart and any third parties who are aware of the agency relationship. c. Stuart only. d. the public generally.
Answer: Stuart and any third parties who are aware of the agency relationship
Explanation: The Agency must notify Stuart because he's their employee and it's the due process to follow to make it official.
The Agency must also notify third parties associated with Stuart and the agency in order for them to be cautious and to notify them that any further business conducted with Stuart is at their own risk.
In previous studies, Dr. Schulenberg has established that finding meaning in one’s everyday work activities can lead to greater success in the workplace (e.g., productivity, creativity). He is curious as to whether this can happen in the college classroom. Specifically, he is curious whether finding meaning in one’s classroom experience can lead to greater academic performance. In the spring semester, he has his teaching assistant randomly assign half the class to write a paragraph each class period about how the material has meaning for their lives (meaning group). The other half writes a paragraph about what they did to prepare for class (preparation group). He does not know which of his students are writing which paragraph, and the students are not aware they are responding to different writing assignments. To measure academic performance, he gives the students a midterm essay exam and a final exam. Imagine that in Dr. Schulenberg’s study, he notes that all of the students do extremely well on the midterm exam. When he looks at the results of the final exam, he notices that all the students’ exam scores went down. Given this information, which of the following threats might be present in his study?
Answer:
The correct answer is: Regression threat
Explanation:
A regression threat is a statistical phenomenon or situation that happens when you take a study or if you measure different subjects and you measure them at the extreme. You're not looking at the true relationship over the entire population on what you should be looking at.
According to Bandura, how can aggressive and violent behavior be substantially reduced?
a. providing appropriate non-violent role models
b. physically punishing children for aggressive behavior
c. allowing children to blow off steam in socially acceptable ways
d. controlling the sale of guns and weapons in our society
Answer:
Providing appropriate non violent role model.
Explanation:
Albert Bandura was a social psychologist who worked on observational learning behavior. He discussed how children's behavior can be influenced by observation. The children who watched the aggressive movie act in an aggressive manner. The learning that occurs through watching and imitating and does not influence my personal experiences are called social learning. Thus if children watch or imitate non-violent behavior or action they behave in a non-destructing way.
Thus modeling and imitation are the way through which children can learn a behavior whether it is violent or non-violent.
What is most true regarding personality during adulthood?
Answer:
It shows that, as people grow in age, they are more stable emotionally, more cooperative and become less anxious.
Explanation:
Personality development means the habit of developing behaviors or attitudes in a manner that is specific to them. This makes someone distinct from other people.
Personality development has been found to be influenced by emotional or environmental factors.
An approach to psychology that sees people as inherently good and motivated to learn and improve is called____.
A. Gestalt psychology
B. Behaviorism
C. Freudian psychology
D. Humanistic psychology
Answer:
D. Humanistic psychology is the correct answer.
Explanation:
An approach to psychology that sees people as inherently good and motivated to learn and improve is called Humanistic psychology.The principal beliefs of humanistic psychology are to treat everyone with kindness and respect and to make the things desirable and better for every people.Humanistic psychology attempts to support people to achieve their potential and enlarge their happiness.humanistic psychology focuses on every person's potential and emphasized the significance of growth, progress and self-efficacy.After exposure, your employer must provide you with a copy of the evaluating healthcare professional's written opinion within 15 days. What information must this report contain?
Answer:
Explanation:
whether or not you received the vaccination
Final answer:
Employers must provide a written report within 15 days after employee exposure, which includes recommendations and any medical conditions related to exposure. It should not contain unrelated personal medical information. Companies also report adverse drug experiences quickly to ensure safety monitoring in healthcare.
Explanation:
When an employee is exposed to a potential health hazard in the workplace, the employer must provide a copy of the evaluating healthcare professional's written opinion within 15 days after the assessment. This report is crucial for understanding both the immediate and long-term risks posed by the exposure and the necessary steps to mitigate them.
The written report provided by the employer must include several important elements. Firstly, it should contain recommendations regarding medical follow-up for the exposed employee. It may also outline any medical conditions related to the exposure that require further evaluation or treatment. Importantly, the written opinion should not reveal specific findings or diagnoses unrelated to occupational exposure.
In the context of pharmaceuticals and healthcare, adverse events after drug approval must be monitored and reported. Companies are required to submit serious and unexpected adverse drug experience reports within 15 days. Understanding these procedures highlights the importance of safety monitoring in healthcare and provides assurance that there are systematic processes in place to protect employees and patients after exposure to health hazards.
Suppose the government passes a new tax on a hamburger producers, making them pay $1 to the government every time they sell a hamburger. That would cause the supply of hamburgers to _________.
Answer:
decrease; $1 decrease
Explanation
When tax imposed on any good or commodity its price increases due to which its supply decreases.
Triage is the process of sorting survivors according to the severity of their injuries. The triage process is especially effective in situations where:
A. There are more injured people than rescuers
B. There are limited resources
C. Time is critical
D. All of the above
Answer: D) All of the above
Explanation:
Triage process is defined as the sorting process in which children are distributed according to the priority of urgency and emergency treatment.People who persist emergency sign are treated immediately ,without any delay.
Priority conditioned children are given immediate attention to assess and check them.Children are considered as non-urgent cases who can wait in queue for their turn to get assessed.
All the options are correct because this type of mechanism can get followed at critical time that is urgent and sensitive situation,low resourced cases and in presence of numerous injured people.
The triage process is most effective in situations where there are more injured people than rescuers, resources are limited, and time is critical, which is answer D: All of the above.
Triage is the process of sorting survivors according to the severity of their injuries. The triage process is especially effective in situations where: D. All of the above.
This includes when there are more injured people than rescuers, when there are limited resources, and when time is critical.
Just like the decisions made by emergency workers during a disaster, within the context of retrofitting buildings for earthquake safety, triage is applied to prioritize the reinforcement of critical structures. It allows for efficient use of constrained resources to maximize survival and maintain essential services.
During what stage of cognitive development is the mastery of logical and abstract thinking of paramount concern?
Answer:
Formal operational
Explanation:
According to Jean Piaget theory of cognitive development, infants and adolescents go through different stages of cognitive development. During these stages they develop new cognitive skills and their thinking becomes more formal.
The last of these stages is known as the Formal Operational stage and it takes place from age 12. During these stage, the kids start to think in abstract and logic forms to address problems and come out with new solutions. During this stage, kids develop the ability to think about abstract concepts without their sense's aid. They also start thinking about the possible outcomes of their actions before they take place.
Thanks to this logical and abstract thinking, they can also start understanding and dealing with subjects such as algebra which requires them to be able to have an abstract thinking.
Therefore, it is during the formal operational stage of cognitive development is the mastery of logical and abstract thinking of paramount concern
A social network structure refers to ________.
A. the formal norms and rules of a group that members must abide by
B. the informal connections among individuals within groups
C. the extent of diversity in a formal group
D. the varying skills and knowledge that the members of a group poses
Answer: B) the informal connections among individuals within groups
Explanation:
Social network is defined as the connections or links that is established between the individuals through contact and interaction on a social platform.These links are formed in informal way in a group for different purpose like business, relationship, friendship etc.
Other options are incorrect because no particular regulations are used for building group.Social network does not display diversity, distinguishable information and skills of individual in any group. Thus, the correct option is option(B)
During his early work, social psychologist Normal Triplett noted that cyclists were faster in races against other riders than they were when they were racing alone against a clock. This lead to his concept of __________.
Answer:
Social facilitation
Explanation:
Social facilitation: In social psychology, the term social facilitation is defined as the phenomenon in which an individual tends to perform in a better way on a particular task when he or she is around the other person. The term social facilitation was originally introduced by Norman Triplett during 1898 and therefore it was named or labelled as social facilitation by a famous psychologist named Floyd Allport during 1920.
In other words, it is defined as a process in which an individual's performance is being affected or facilitated due to the mere presence of the other person in either a good or a bad way.
In the question above, the given statement leads to the concept of social facilitation.
Albert Bandura states that _____ is a critical factor in whether or not students achieve.
Albert Bandura helped develop the social learning theory. He would believe that observation is critical to achievement.
Albert Bandura emphasized that self-efficacy is the critical factor influencing student achievement. Students with high self-efficacy are more likely to be motivated and tackle challenges, while teacher expectations can affect student performance through the Pygmalion effect.
The critical factor that Albert Bandura states in whether or not students achieve is self-efficacy. Self-efficacy, defined as the belief in one's capabilities to organize and execute the courses of action required to manage prospective situations, plays a pivotal role in student motivation and achievement.
Bandura's theory suggests that students' beliefs about their own abilities greatly influence their approach to challenges and their persistence in the face of obstacles. Teacher expectations also have a significant impact on student achievement, creating a form of a self-fulfilling prophecy known as the Pygmalion effect, where students internalize and live up to the expectations set for them.
To promote self-efficacy, it is necessary for teachers to create an environment where effort is recognized, and students are encouraged to take on challenges with the belief that they can succeed.
This involves setting tasks at the appropriate level of difficulty, using reliable assessments, and framing feedback to emphasize internal, controllable factors like effort and strategy use. When students perceive their successes and failures as being within their control, they are more likely to be motivated and to persevere in their academic endeavors.
A key difficulty facing insurance companies is that people know more about their health than do insurance companies, and that those people who are seriously ill are the most likely to want to obtain health insurance. What is this phenomenon called?
Answer: asymmetric information
Explanation: This phenomenon happens when there is a knowledge gap between two parties, meaning when one party has more knowledge about a subject matter than the other. For example a property owner who wants to sell a particular property has more information about the property than the buyer. This problem is common in the financial industry, for example a loan officer has all the information and conditions that surrounds giving out a loan than the customer taking the loan. This situation could lead to making decisions with negative repercussions.
The scenario where people have more information about their own health than insurance companies, thus leading to high-risk individuals being more likely to seek insurance, is referred to as the Adverse Selection Problem. This creates an information imbalance disadvantageous to insurers that can be mitigated by grouping individuals into risk categories or through government regulations.
Explanation:The situation where people know more about their health than insurance companies, leading to those who are seriously ill being more likely to want to obtain health insurance, is known as the Adverse Selection Problem. Under this circumstance, insurance buyers have more vital information about whether they are high-risk or low-risk compared to the insurance company. This poses an asymmetric information problem for the insurer, as high-risk buyers tend to purchase more insurance without notifying the insurance company about their elevated risk. Examples are common in life and health insurance where someone buying the insurance probably knows more about their family's health history than an insurer can reasonably discover, even with a costly investigation.
Ways to Solve Adverse Selection ProblemRather than facing the Adverse Selection Problem, insurance companies opt for either not selling insurance to high-risk buyers or grouping buyers into risk groups and charging them accordingly. Regulations also play a significant role, with the government influencing the insurance industry with laws that require low risk people to buy insurance. Another approach is selling insurance through an employer, thus mixing together high-risk and lower-risk individuals, reducing the fear of attracting only those with high risks.
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Because of his race, people often comment with suprise that Jamal is "well spoken." This is an example of:
Answer:microaggressions
Explanation: Let us say an Asian or Indian American student delivered a speech in class and a professor compliment this student for his or her perfect English but only to find that the person was actual born and raised in America and English is their first langauge. A white woman sees a black man passes by and hold their hand bag to tight , this person is reminded of a racial stereotype. A woman in a meeting keeps getting cut by male colleagues when she is trying to lead a meeting
These situation are a representation of how people tend to be bias towards marginalized group of people in a way that is offensive and insulting to that person from a marginalized group ; this is microaggression.
This is an example of a 'microaggression', a comment or action subtly conveying prejudice, by suggesting it's unusual for someone of Jamal's racial group to be 'well spoken'.
Explanation:The situation described in the question is an example of a microaggression. A microaggression is a comment or action subtly and often unconsciously expressing a prejudiced attitude toward a marginalized group member (such as racial or ethnic minorities). These comments, like saying someone is 'well spoken' based on their race, subtly imply that it's unusual for someone of that racial group to have such qualities. It perpetuates harmful stereotypes and can significantly impact those who experience them.
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Republicans captured most statewide offices in texas for the first time in __________.
Answer:
1998
Explanation:
Texas is the biggest holder of the republican party in America. Since 1994, every statewide elected office has held by a Republican. Both houses of the Texas Legislature feature Republican winning. The Republican party in Texas has not been an easy one it only grew popular in 1947. The Republicans won the Texas Senate in the early 1990s with the rise of George W. Bush as governor in 1994. In 1998 all the statewide became Republican along with winning the House for the first time in 2002.
Behaviorists study ________. a person’s unconscious mind dreams learned behavior chemical and hormonal changes.
Answer:learned behavior
Explanation:
The Behavioral Perspective: is a perpective that focuses on a behavior that can be observed.
For example a person who had been beaten by a snake or a dog before will learn a fear of dogs or snakes because they associate these animals with his or her previous experience when the person was beaten.
Behavioral perspective focuses on observing human behaviour and environmental stimuli around them.
Behavioral perspective suggests that if one knows the stimuli they can predict the resulting behavior. This perspective takes into consideration the role played by nurture in our development
This perspective state that our behavior is determined by environmental stimuli to which we are exposed .
Behaviourists study learned behaviour focusing on observable, measurable phenomena. Influential people in behaviourism like B. F. Skinner and John Watson emphasized the environment's role in shaping behavior. Behaviors can be innate or learned, where learned behaviors are central to the study of behaviorism.
Explanation:Behaviourists study learned behavior. They focus on observable, measurable phenomena and believe personality is significantly shaped by environmental reinforcements and consequences. This perspective contrasts with the psychodynamic approaches of Freud who focused on understanding the unconscious mind.
Some influential figures in behaviourism include B. F. Skinner and John Watson. Skinner believed that the environment was solely responsible for all behavior. Watson, often considered the father of behaviorism, emphasized studying overt behavior and the objecivity of psychological study.
Behaviours can be categorized into innate behaviors, which are strongly genetic and independent of environment, such as reflexes, and learned behaviors which are modified by environmental conditioning example, cognitive learning and conditioning. This concept of learned behaviours is central to the study of behaviourism.
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Soft music and dim lighting in a restaurant generally lead consumers to slow down, stay in the restaurant for a longer time, and buy more drinks and dessert. In this case, the tendency of the diners to spend more time and money can be best explained by the _____.
Answer:
Behavioral influence decision-making perspective.
Explanation:
This behavioral influence suggests that costumers react to enviromental pressures. In this case, a person is more likely to stay at a place with soft music and dim lights given that they might feel relaxed or feel that they are in a place which allows to talk and spend their time.
They are, therefore, being influenced by the enviroment in their decision-making. If the place were to have loud music, they might react differently because it's the enviroment the one that guides their decision making as costumers, in this particular case.
All of the following regulatory requirements apply to an investigation of a HUD consistent with the HDE approved indication(s), EXCEPT:
Human subject protection requirements.
Financial disclosure requirements.
HIPAA authorization requirements.
Investigational Device Exemption requirements.
Answer:
The correct option is D) Investigational Device Exemption requirements
Explanation:
An Investigational Device Exemption allows the usage of an investigatory device for safety and collecting effective data which is required for premarket approval. Clinical evaluation for devices that have not been used for marketing requires an Investigational Device Exemption (IDE) approved by the institutional review board (IRB). Investigations which are done under the IDE regulation require different regulatory controls according to the level of risk.
A PWC must be operated in a reasonable and prudent manner. It is illegal to:__________
A) Weave your PWC through congested waterway traffic.
B) Swerve at the last possible moment in order to avoid collision (as in spraying another person or vessel, or playing "chicken").
C) Jump the wake of another vessel unreasonably or unnecessarily close to that vessel or when visibility is obstructed.
A PWC must be operated in a reasonable and prudent manner. It is illegal to all the three mentioned points.
Explanation:
Weaving a PWC through congested waterway traffic may lead to fatal accidents due to narrow water path ways or some kind of obstruction. One must look for the clear waterway traffic to weave.
One should not operate in a manner that requires swerving at the last possible moment to avoid collision as doing so, again, may result in fatal accidents. It is always better for the operator to play safe while weaving a PWC as there is a very low chance of survival if, unfortunately, one meets with water accidents.
Again, it is never a good idea to jump the wake of another vessel unreasonably or unnecessarily close to that vessel or when visibility is obstructed as the visibility might be just an illusion which may result in unknowingly welcomed fatal accidents.
The question concerns the proper operation of a Personal Watercraft (PWC), with the stated violations including weaving through traffic, last-minute swerving, and dangerously jumping wakes. Such actions are illegal due to the risk they pose.
Explanation:A PWC or Personal Watercraft must be used in accordance with specific rules to ensure safety and legality. According to these rules, actions that are considered illegal when operating a PWC include: A) Weaving your PWC through congested waterway traffic; B) Swerving at the last possible moment to avoid collision (such as spraying another person or vessel, or playing "chicken"); and C) Jumping the wake of another vessel unreasonably or unnecessarily close to that vessel or when visibility is obstructed. These practices are illegal because they can result in dangerous situations and potential accidents.
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During an Institutional Review Board (IRB) meeting, any IRB member who may have a potential COI with a study under review should:A. Disclose their potential COI and not participate in any actionB. Disclose their potential COI, but not answer any questions about the studyC. Disclose their potential COI and may answer questions, but recuse themselves from votingD. Leave the meeting immediately
Answer:
C. Disclose their potential COI and may answer questions, but recuse themselves from voting
Explanation:
Disclose their potential conflict of interest and may answer questions, but recuse themselves from voting because the conflict of interest management plan aims at providing procedures or extras steps to be taken to reduce the risk of bias when a conflict of interest is disclosed.
A researcher's membership on an advisory board with an organization sponsoring research can create a conflict of interest because it may be difficult for the researcher to appear neutral, as the researcher may have an interest in the research's success
"Research hypothesis was there is a significant positive relationship between reports of sleep adequacy and the performance on a driving test. A positive correlation was found between the variables of self-reported sleep adequacy and performance on the driving simulator (r = 0.21, p = .37), although the correlation did not reach statistical significance."
Answer:
The relationships among the variables are too weak to have practical application.
Explanation:
Here, the research hypothesis states that there is a significant positive relationship between reports of sleep adequacy and the performance on a driving test. However, one needs to look at the given r value to understand the correlation between the variables. Here, r value is reported to be 0.21 so it is a positive value but a weak one. R value needs to be over 0.3 at least to consider it a moderate correlation. Hence, it is a weak positive correlation. However, we also must look at the p value to establish its significance. P value need to be less than 0.05 in general to consider a result significant. Here, it is reported to be 0.37 which means that the relationship among the two variables is too weak to have practical application and is not significant to be considered for application.
according to the text, campbell's hierarchical model of job performance includes_________.
Answer:
Productivity
Explanation:
Campbell in his model postulated three determinants of job performance which are; Declarative knowledge (DK) , Procedural knowledge and skill (PKS) , Motivation (M)
These three determinants of job performance are further broken down to the following;
Job specific proficiency
Demonstrating efforts
Maintaining personal discipline
Facilitating peer and teen performance
Non-job-specific task proficiency
communication task proficiency
Supervision/leadership and
Management/administration/
This does not include productivity
Campbell's hierarchical model of job performance focuses on three factors: motivation, ability, and environment, as key to employee performance. In comparison, the Job Characteristics Model by Hackman and Oldham centers on how five core job dimensions induce three critical psychological states, leading to positive work outcomes. Experienced meaningfulness is highlighted as the most crucial psychological state affecting employee attitudes.
Explanation:According to Campbell's hierarchical model of job performance, job performance is viewed as a function of three major factors: motivation, ability, and environment. This perspective posits that these elements are critical determinants in guiding how an employee performs in a workplace setting. In contrast, the Job Characteristics Model, proposed by Hackman and Oldham, focuses on how five core job dimensions lead to three critical psychological states, which are deemed instrumental in achieving positive work-related outcomes such as high performance, job satisfaction, and low absenteeism.
The three psychological states emphasized in the Job Characteristics Model are: experiencing work as meaningful, feeling responsible for work outcomes, and acquiring knowledge of results. These states are fostered by the presence of the five core job dimensions, ultimately affecting employee attitudes and behaviors towards work. It's important to note that out of these psychological states, experienced meaningfulness is highlighted as the most vital for influencing employee attitudes and behaviors.
The early "school" or approach to psychology called behaviorism emphasized which of the following ideas?
the scientific study of mental processes in humans and anim
the scientific study of the cognitive process involved in human and animal intelligence
the scientific study of observable behaviors rather than mental processes
the scientific study of how associations are formed between mental events and overt behaviors
Answer:
the scientific study of observable behaviors rather than mental processes
Explanation:
John B. Watson is considered one of the fathers of the school of behaviorism in psychology, he introduced this concept in a publication made in 1924.
According to behaviorism, psychology should focus in measurable and observable data instead of emotions and ideas that couldn't be observed and measured.
The aim of behaviorism was to make psychology an objective science that would focus on hard data and observable behaviors, the behaviorists considered this approach as a revolutionary one.
Therefore, we can say that the school of behaviorism emphasized the idea of the scientific study of observable behaviors rather than mental processes.
Note: All the other options given have to do with mental processes and therefore, non observable ones, thus, they can not be the correct answer to this question
Behaviorism emphasized the study of scientifically observable behaviors and the conditioning process linking stimuli with responses, without focusing on internal mental processes.
Explanation:The early school or approach to psychology called behaviorism emphasized the scientific study of observable behaviors rather than mental processes. Behaviorism, which became prominent with the work of psychologists such as John B. Watson and B. F. Skinner, proposed that psychology should be an objective science without consideration for internal thoughts or feelings, which are not observable. Due to its empirical approach, behaviorism focuses on the principles of learning, specifically on the process of conditioning, linking environmental stimuli directly with behavioral responses.
Andy decides to use a measure of how many times per week research participants talk to their partner as a measure of relationship closeness. According to the chapter on methods, what is "closeness"?
a)an imaginary construct
b)the operationalization of a psychological construct
c)the predictor variable
d)a psychological construct
Answer:
d)a psychological construct
Explanation:
According to the chapter, closeness is a psychological construct. The extent to which a partner includes the perspective of the other in his or her self concept. In a study titled "The path to closeness: A mediational model for overcoming the risks of increasing closeness" by Jennifer M. Tomlinson and Arthur Aron published in 2013. it was also stated that closeness is a psychological construct.
Nicolas has autistic disorder and is mute. A therapist working with Nicolas initially gave him a piece of chocolate any time he made a sound with his lips. This slowly changed until Nicolas only received a piece of chocolate for saying complete words, and eventually only for saying complete sentences. In this example, Nicolas developed speech skills through the use of a. classical conditioning. b. modeling c. shapingd. negative reinforcement.
Answer:
C. Shaping
Explanation:
Shaping is the process of reinforcing something to get a desired outcome. In this case, the desired outcome is Nicolas' speech improvement.
Answer:
SHAPING
Explanation:
the therapist helps Nicholas by giving him a reward every time he talks.
What is Hemingway's intention in describing the arm wrestling incident between a young Santiago and the man in the Casablanca tavern? A. To give a break in the tension of the story B. To show that the other man let Santiago win C. To emphasize Santiago's strength and stamina D. To show that he's a betting man
Answer:
C. To emphasize Santiago's strength and stamina
Explanation:
If the U.S. government increases its expenditures (without any change in taxes) and at the same time the Federal Reserve Bank increases the money supply, the AD curve would:
Answer:
Shift to the right
Explanation:
The AD curve will shift to the right because the increase in government expenditure will boost aggregate demand. For example, if the government spends more on infraestructure, more people will be hired in the construction industry, and they will receive wages that will be spent on goods and services.
Besides, in this case the Fed will have increased the money supply as well. An increase in the money supply leads to more employment because there are more funds available to invest and spend. As companies invest more, they hire more people.
A consumer goods company segments its markets on the basis of purchase patterns of their customers. The company groups its customers who regularly buy their product into heavy, moderate, and light users, and nonusers. This segmentation approach is an example of _____.
Answer:
This segmentation approach is an example of Usage Rate Segmentation.
Explanation:
Market Segmentation:
It is a process in which a business or a company divides its market into different segments on the basis of demography, behavior of customers and other factors.
There are four main types of Market segmentation which are Geography segmentation, demographic segmentation, behavioral segmentation and psycho-graphic segmentation.Segmentation by usage rate include the segmentation of the market on the basis of a product used by the customer. In this question, the market segmentation has on the basis of purchase patterns of their customer into light, moderate, heavy and non-user segments.