Josh is walking to ben hill griffin stadium on gameday when a coca-cola representative offers him and his friends free cans of their new and improved cherry coke. what element of the promotional mix is coca-cola using?

Answers

Answer 1
The element of the promotional mix that coca-cola is using in this scenario is known as sales promotion. As coca-cola is paying for this inadvertently via their cost of goods accounts.
Answer 2

Coca-cola is using is the sales promotion strategy of the promotional mix.

Further Explanation:

Promotional Mix: It is a marketing plan that is aimed at gaining the attention of the target market to enhance sales.The promotional mix consist of  the following elements:

Advertising: It is a form of communication that uses sponsored, non-personal messages to sell or promote a service, product, or idea. The media that is used in advertising is magazines,radio, newspapers, outdoor advertising, television, blogs, websites, social media, or text message.

Direct marketing: It is marketing communicating where a company communicates directly to a selected customer.

Personal Selling: It involves the use of salesperson to sell their product directly to the consumer.

Sales Promotion: The communication channels that are used include media and non-media to increase the demand in the market. Examples include rebates, freebies, coupons,  loss leaders, prizes, premiums, and product samples.

Thus, Josh is walking to ben hill griffin stadium on gameday when a coca-cola representative offers him, and his friend's free cans of their new and improved cherry coke is an example of sales promotion.

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Answer details:

Grade: Middle School

Subject: Marketing

Chapter: Promotion mix

Keywords: Promotional mix, coca-cola, Sales Promotion, Advertising, Direct marketing, Sales Promotion, Personal Selling.


Related Questions

Assume you have a system that does not provide a usleep(unsigned long usec) call to suspend the execution of the thread for a given amount of time, say in ?secs. how would you implement this function using condition variables?

Answers

#include <iostream>

#include <time.h>

using namespace std;

//usleep function declaration

void usleep(int microseconds);

//usleep function definition

void usleep(int microseconds) // Cross-platform sleep function

{

clock_t time_end;

time_end = clock() + microseconds * CLOCKS_PER_SEC / 1000000; //as 1 microsecond is 1/1000000 of a second.

while (clock() < time_end);

}

int main()

{

cout << "Before calling User defined usleep" << endl;

usleep(4000000);

cout << "After calling User defined usleep" << endl;

}

The price elasticity of demand is –1.25, and the share of the tax borne by consumers is 0.80. what is the price elasticity of supply?

Answers

Price elasticity of demand is -1.25 =  Ed

Price elasticity of supply = Es

Share of tax by consumers = 0.80 = Es / (Ed + Es) = Es / Es + 1.25

0.8 Es + 1 = Es

1 / 0.2 = Es = 5

Therefore, the price elasticity of supply is 5

 

Final answer:

Using the given price elasticity of demand (-1.25) and the share of tax borne by consumers (0.80), the price elasticity of supply is calculated to be 5, indicating a highly elastic supply.

Explanation:

To determine the price elasticity of supply given the price elasticity of demand and the share of the tax borne by consumers, we use the relationship between the elasticity of demand, elasticity of supply, and tax incidence. The formula that relates these elements is:

Share of tax borne by consumers = Price elasticity of supply / (Price elasticity of supply - Price elasticity of demand)

Given that the price elasticity of demand is -1.25 and the share of the tax borne by consumers is 0.80, we can solve for the price elasticity of supply. Rearranging the formula to solve for the elasticity of supply gives:

Price elasticity of supply = (Share of tax borne by consumers) / (Share of tax borne by consumers - 1) * Price elasticity of demand

Plugging in the given values:

Price elasticity of supply = 0.80 / (0.80 - 1) * (-1.25) = 5

This means the price elasticity of supply is 5, indicating that a one percent increase in price results in a five percent increase in the quantity supplied. This is considered highly elastic.

Brian makes ​$27,000 per year. how much can brian expect to contribute to fica taxes? question 7 options: $2,065 $1,674 $391 $2,664

Answers

To find the amount of FICA taxes one has to contribute, there are two values needed. First, the Social Security tax rate is 0.062 (6.2%) on the first $127,200 in wages, and then the Medicare tax is 0.0145 (1.45%) on the first $200,000 in income. Adding these two figures gives the total FICA taxes. 6.2 percent of $27,000 is $1,674, and 1.45 percent of $27,000 is $391.50. Adding these two values together (1674 + 391) gives a total of $2,065, or choice (A).

Suppose you manage an upscale restaurant in new york city. __________ would involve writing employee schedules and a list of things to do for the chef and other kitchen staff.

Answers

Suppose you manage an upscale restaurant in New York city. Delegation management would involve writing employee schedules and a list of things to do for the chef and other kitchen staff.
Delegation management is activity usually taken and done by the manager in which the manager assigns the responsibilities to the other employees (in our case the employees are the chef and the kitchen staff).

Purchasing agents for merchandises are known as _____.

Answers

I think it’s known as Merchandise calling

Purchasing agents responsible for acquiring merchandise for companies are typically referred to as buyers or purchasing managers. They play a critical role as intermediaries in the supply chain, influencing procurement strategies and pricing.

Purchasing agents for merchandises are commonly referred to as buyers or purchasing managers. These professionals are responsible for acquiring products that their company sells or uses in production. Their role is critical in the supply chain, functioning as intermediaries between suppliers and the companies they serve. In some scenarios, such as local farmers selling produce in markets, the producers also handle the sales directly to consumers. In a commercial context, purchasing agents must strategically source goods, negotiate contracts, and often manage inventory and supplier relations.

In historical contexts, such as in pre-communist China, commercial intermediaries were known as compradors. These individuals played a key role in managing a guild's foreign commercial relationships. Modern-day purchasing agents provide a similar link, ensuring that businesses efficiently procure goods and materials at fair and competitive prices. As a result, they can significantly influence the supply chain and overall business strategy of their organizations.

Wholesalers also play a pivotal role within the purchasing ecosystem by providing goods in bulk to retailers, who then sell these to the end consumer. The strategic purchasing decisions by these intermediaries can impact product availability, pricing, and market trends.

Strolovitch has found that african american organizations are likely to

Answers

She found that African American organizations are likely to participate in marginalization, focusing on the needs of the more able, healthier, or wealthier members of the group they are supporting over those of the lowest rungs. This is evidenced in their lack of early action during the HIV/AIDs crisis.
Strolovitch has found that African American organizations are likely to spend more time on issues supporting their disadvantaged subgroups, like welfare reform. Strolovitch is Asssociate Professor at Princeton University  She finds relatively low levels on activity on welfare reform on the part of organizations representing woman.

Motherboard technology makes and sells only one product, a high-quality processor for mainframe computers, within its market—silicon valley, california. which strategy is motherboard technology using?

Answers

The appropriate response is single-product. In a single-product s, an organization makes and offers just a single item inside its market. Making only one item enables you to center your assembling and advertising endeavors just on that item. This implies your organization can progress toward becoming shrewd about repairing absconds, updating generation lines, exploring the opposition, and doing very engaged publicizing and deals
It makes use of a single product strategy where the company would literally sell just one product. This strategy is very effective if the manufacturer specializes in making that one quality product and specializing in it to make it one of its own kind. It is also very effective if there is a high demand for it because it is innovative. 

The most attractive way to reduce or eliminate the impact of paying tariffs on pairs imported to a company's distribution warehouse in latin america is to

Answers

The most attractive way in reducing and eliminating the impact of paying tariffs on imported pairs to Latin America is by having to build a plant in which should be expanded when it is required and needed in the Latin America.

Final answer:

The most attractive way to reduce or eliminate the impact of paying tariffs on imports to a company's distribution warehouse in Latin America is to take advantage of free trade agreements.

Explanation:

The most attractive way to reduce or eliminate the impact of paying tariffs on pairs imported to a company's distribution warehouse in Latin America is to take advantage of free trade agreements that may be in place.

Free trade agreements are agreements between countries that eliminate or reduce tariffs and other trade barriers. By importing goods from countries that have free trade agreements with Latin America, the company can avoid or pay lower tariffs on those goods.

For example, if there is a free trade agreement between Latin America and a country like the United States, the company can import pears from the United States without paying any tariffs. This can help reduce costs and make the company more competitive in the market.

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Paulette goes to an electronic store to purchase a refrigerator. after comparing the technical features, prices, and durability of the various brands of refrigerators available, she purchases the one that is cheaper and smaller in size than the rest. in this case, paulette has purchased a _____.

Answers

Paulette has purchased a shopping product. A shopping product is a product of which there is a presence of research when it comes of having it to be differentiated with other existing products that could be of its competency, they are composed of two types which are called the heterogeneous and homogenous.

Many tax professionals and advisers recommend adjusting your W-4 allowances so that

Answers

Adjusting your W4 allowances could mean ensuring that you get one allowance for oneself, one for one's spouse, and one for each child so that the tax that your employer deducts from your pay is less. In Canada this would be like a personal tax credit.

Analog televisions, such as the one shown above, are in which stage of their product life cycle according to the textbook? accelerated downturn cancellation decline maturity devaluation

Answers

The answer is the decline stage. The decline stage of a product life cycle happens when sales drop which may be in arrears in large part to new technologies or innovations that replace existing as was the case with analog television sets. Digital technologies directed to the progress of standard which is high definition then 3D HDTV and now organic light-emitting diode 3D smart HDTVs.

One of the challenges for smaller businesses in using collaborative enterprise 2.0 tools is ________.

Answers

Challenge 1: Technology in the enterprise comes from consumers. Applications such as email and voicemail traditionally sprung from the enterprise itself, with user adoption neatly controlled by IT. Today a lot of technology is coming from consumers directly. Consumers who have been using Web 2.0 tools such as instant messaging, wikis, and discussion forums in their home and social life for years are now the employees expecting the same types of applications in the workplace. What's more, they expect the same levels of performance and ease of accessibility. Add to this the rapid pace of technology, the varied forms of Web 2.0 communications, the sheer amount of content being moved, the increasing mobility of employees, realities of a global workforce (e.g., accommodating varying time zones), and the impact all of this has on your network . . . well, the challenge becomes even greater. How do enterprises keep up with this demand?

In the united states, banks are the most important source of long-term financing for corporations. true or false

Answers

Antonio Lopez de Santa Anna

Customer service research shows that ____ of customers defect from a company because they were treated with an attitude of indifference.

Answers

68% of customers defect from a company because they were treated with an attitude of indifference. Empathy from customer service associates plays a critical role with retaining customers.

Jill is an excellent technical writer. she has never missed a deadline and all her projects are of superior quality. she now wants to telecommute two days a week, so that she can spend more time with her family. she feels that she has proven her reliability. however, her boss is unable to comply with her request and gives her a substantial raise instead. jill's disappointment demonstrates a breakdown in the ________ relationship. performance-reward rewards-personal goals performance-achievement effort-performance effort-satisfaction

Answers

Group of answer choices:

A) performance-reward

B) rewards-personal goals

C) performance-achievement

D) effort-performance

E) effort-satisfaction

Answer:

The correct answer is letter "B": rewards-personal goals.

Explanation:

After an outstanding performance at work as a technical writer, Jill is looking for spending more time with her family. Thus, her goal has changed and more than being an exemplary employee she wants to dedicate more time to her relatives. However, permission is denied but a raise in her salary is given as a reward not to discourage her.  

Then, Jill's reward (raise in salary) and the personal goals (spend more time with her family) are entering in a conflict in this scenario.

A court-ordered ______________ was imposed on fairlawn city employees who worked on the city's streets and bridges. although these employees were unionized and voted to strike for higher wages and benefits, the city insisted they had a no-strike clause in their agreement and therefore asked the courts to order them back to work, to keep the streets free of ice and snow during the winter months.

Answers

A court-ordered injunction was imposed on Fairlawn city employees who worked on the city's streets and bridges.

A court order which require a person to do or stop doing any specific action is called injunction and it has three types Permanent Injunctions, Temporary restraining orders and preliminary injunctions.

Final answer:

Injunction refers to a court order that was imposed on City employees to prevent them from striking and ensure the maintenance of essential city services.

Explanation:

A court-ordered injunction was imposed on Fairlawn City employees who worked on the city's streets and bridges. Despite being unionized and having voted to strike for higher wages and benefits, the presence of a no-strike clause in their agreement was cited by the city. This clause led the courts to mandate the workers' return to their jobs, ensuring that important public services such as keeping streets and bridges clear of ice and snow during winter months continued uninterrupted.

The dynamics of this situation parallel historical instances where labor disputes have been met with various legal actions. Court injunctions have been a common strategy to prevent union members from striking, ensuring that services deemed critical for public safety and welfare are maintained. In this context, an injunction functions as a legal tool to counteract the collective bargaining power of the union, particularly when there is an existing agreement that includes a no-strike clause.

Under a shipment contract, the risk of loss passes to the buyer when the seller places conforming goods in the possession of the carrier.
a. True
b. False

Answers

Final answer:

The statement is true; the risk of loss passes to the buyer once the seller has placed the conforming goods in the possession of a carrier in a shipment contract.

Explanation:

Under a shipment contract, the risk of loss indeed passes to the buyer when the seller places conforming goods in the possession of the carrier. This allocation of risk is consistent with commercial norms and legal principles governing the sale of goods. Generally, in a contractual agreement involving the shipment of commodities, once the seller has successfully transferred the goods to a common carrier, they have fulfilled their obligation regarding delivery.

From that point onward, the buyer assumes the risk of loss, as they are in a better position to ensure and manage the risks during transportation, potentially through insurance or by contracting with reliable carriers. However, this standard can be altered if the contractual terms agreed upon between the two parties specify otherwise.

What downsides might Brazil experience by implementing quotas, tariffs and measures to devalue its currency?

Answers

Two big issues that could arise are inflation and trading wars. Inflation could arise when the currency is devalued, if not done properly, which would lower the buying power of the nation's residents. Second, if quotas and tariffs are implemented incorrectly, trading partners could implement their own increases on prices to products, leading to a trade war that could damage the overall economic output.

Two major issues that could emerge are inflation and trading wars. Second, if standards and taxes are executed mistakenly, exchanging accomplices could actualize their own increments on costs to items, prompting an exchange war that could harm the general monetary yield.  

Further Explanation:  

Inflation:  

Inflation is the expansion in the costs of products and ventures after some time. It's a financial matters term that implies you need to spend more to fill your gas tank, purchase a gallon of milk, or get a hair style. Expansion builds your typical cost for basic items. inflation lessens the obtaining intensity of every unit of money.  

3 types of inflation:  

There are four types of swelling, ordered by their speed. They are crawling, strolling, running and hyperinflation. There are explicit sorts of benefit swelling and furthermore wage inflation. A few specialists state request force and cost-push inflation are two additional sorts, however they are reasons for swelling.  

Trading wars:  

A trading war is a monetary clash coming about because of outrageous protectionism in which states raise or make taxes or other trade boundaries against one another in light of exchange hindrances made by the other party. Expanded security causes the two countries' yield sytheses to move towards their autarky position.

Subject: business

Level: college

Keywords: Inflation, 3 types of inflation, Trading wars.  

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Nicole has a contract to buy fourteen cases of hammers from tyler. tyler breaches the contract. even though she can get similar hammers somewhere else, nicole wants to sell his hammers because she secretly likes his logo and thinks it will draw customers in to her store. if she sues for specific performance, will she win?

Answers

If she sues for specific performance, she won’t likely win because the hammers that she could buy from Tyler could be bought elsewhere even if she does not buy it on the store of Tyler’s. That is why she won’t win even if she sues him.

The highlighted structure is defined as serving a single ________ segment.

Answers

Final answer:

The question refers to a business deciding to focus its resources and marketing efforts on a specific, targeted customer group, known as a market segment. This enables the business to tailor its products or services to meet the unique needs of that segment. An example could be a company selling luxury watches to rich individuals.

Explanation:

In the realm of business and marketing, a 'highlighted structure serving a single segment' typically refers to a firm's decision to focus its resources and marketing efforts on a specific, targeted customer group - also known as a market segment. This could be based on a variety of characteristics such as age, income level, or geographical location. By focusing on a single market segment, a business can specifically tailor its products or services to meet the unique needs and demands of that segment.

For example, a company selling high-end watches might focus its efforts exclusively on a market segment composed of old-money rich individuals interested in purchasing luxury timepieces.

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1. Which of the following types of work do public service workers conduct?
a. They deliver services to people who need them.
b. They observe and analyze computer informational technology systems.
c. They conduct research for disease prevention.
d. They study the travel habits and patterns of tourists.

2. What type of person would enjoy a career in education?
a. Someone who enjoys working by himself.
b. Someone who enjoys working short hours and having summers off.
c. Someone who loves to work with others and help them learn new things.
d. Someone who is interested in advancing in his career field and becoming rich.

3. Which of the following careers is in the field of business and finance? Select all that apply. (only 2 of them apply)
a. architect
b. loan officer
c. marketing manager
d. systems administrator

4. Which of these people would be best suited for a career in the arts?
a. a creative person
b. an introvert
c. a logical person
d. a perfectionist

5. Which of these food industry jobs is classified as a food preparation career?
a. Bartender
b. Butcher
c. Maitre d'
d. Sous chef

Answers

Answer:
1. (a) They deliver services to people who need them.
Public services include air force, police, fire brigade, etc. These workers work for the people and fulfill public service duties. They help people with specific needs and wants.

2. (c) Someone who loves to work with others and help them learn new things.
Career in education involves working with other people who want to learn new things everyday. Teaching and instructing others are related to education field where people career grow. Career in education is not a easy fortune making job.

3. (b) loan officer (c) marketing manager
Career in business and finance involves professionals who can work as financial analysts, entertainment managers, sales representatives, budget analysts, economists, etc. Career in business and finance require specefic training in specific field.

4. (a) a creative person
Career in arts include a professional to be an artist who is talented and works with passion. This career includes photography, fashion designing, visual designing, interior designing, print maker, animator, etc. The person needs to be highly creative with new ideas coming in his/her mind.

5. (a) Bartender
Food preparation career includes bartenders, chefs, cooks, head cooks, dishwashers, food preparation workers, waiters, waitresses, etc. These are the lowest paid jobs.
Food preparation workers clean and sanitize work area, prepare food, cut fruits, vegetables, and meat. Bartenders prepare drinks and serve them to the customers.
 

Steve walker was happy with his new personal computer. it had all the features he wanted, including a color monitor and cd-rom, and the $1200 price tag was reasonable. as he was taking the computer out of the box, walker noticed an advertisement in the local paper showing a similar computer system for only $1000. suddenly, walker was began to doubt his purchase decisionmaybe he hadn't gotten such a good deal. walker was experiencing:

Answers

He was experiencing buyers remorse

During which phase of dmaic will you identify the root cause of the problem

Answers

DMAIC stands for define, measure, analyze, improve, and control. The identification of the root causes of the problem are found in the analysis stage. After the problems are discovered, they are then confirmed by data. This stage helps answer why a problem is happening.

Hair world is considering a contract to sell merchandise to a hair salon chain for $19,000. this merchandise will cost hair world $11,920. what would be the increase (or decrease) to hair world's gross profit and gross profit percentage?

Answers

Final answer:

Hair World would see an increase in gross profit of $7,080 and a gross profit percentage of approximately 37.26% as a result of this contract.

Explanation:

Hair World's gross profit would increase as a result of this contract. Gross profit is calculated by subtracting the cost of goods sold (COGS) from the total revenue. In this case, the total revenue is $19,000 (the selling price) and the COGS is $11,920 (the cost of the merchandise). So, the gross profit would be $19,000 - $11,920 = $7,080.

As for gross profit percentage, it's calculated by dividing the gross profit by the total revenue and multiplying by 100. So here, the gross profit percentage would be ($7,080 / $19,000) x 100 = approximately 37.26%.

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The market equilibrium is not efficient when the consumption of a good creates external costs, which cause social costs to be:

Answers

b. greater than the private cost 

Final answer:

The market equilibrium is not efficient when external costs are present, as they cause social costs to be greater than private costs, leading to market failure and overproduction of the good. A corrective tax can help bring production to a socially-optimum level by aligning private and social costs.

Explanation:

The market equilibrium is not efficient when the consumption of a good creates external costs. This occurs because such costs lead to a situation where social costs are greater than the private costs. Externalities create a divergence between private costs/benefits and social costs/benefits, leading to market failure. For example, if a steel producer pollutes the air, the buyer of the steel does not pay the full social cost, which includes environmental damage not accounted for in the steel's price. Consequently, the market ends up overproducing the good, resulting in a negative externality.

A corrective measure, such as a tax, can help align private costs with social costs by making it more expensive to produce goods or services that generate negative externalities, thereby incentivizing firms to reduce their production to a socially-optimum level. The optimal situation is a market where social benefit is equal to social cost, where marginal social benefit equals marginal social cost without any externalities influencing the outcome.

2×+y=11 7x=14 systems of Equations

Answers

x = [tex] \geq \lim_{n \to \infty} a_n 14[/tex] , y∈r
y equals 9
x equals 2
is that what youre asking?

Refer to lynn bernerd, inc. initially, the managers believed that ____ would be the best option for entering the foreign market.

Answers

The best option for Lynn Bernerd, Inc. to enter the foreign market was the first-mover advantage strategy, believing that being the first entrant in a new market would provide a sustainable competitive advantage.

Lynn Bernerd, Inc. initially believed that first-mover advantage would be the best option for entering the foreign market. This strategy holds that the first entrant in a new market enjoys a unique advantage that later competitors cannot overcome.

The interest rate in the united kingdom is 7 percent, while the interest rate in the united states is 5 percent. the spot rate for the british pound is $1.50. according to the international fisher effect (ife), the british pound should adjust to a new level of

Answers

From the International Fisher Effect (IFE), we know that the formula to find the adjusted level for the British Pound should be: Spot rate x (1- U.S. interest rate)/(1 - U.K. interest rate). Plugging in the known values, we get: $1.50 / (1 - 0.05) / (1 - 0.07), which gives us: $1.47.

For a given constant required rate of return, the greatest portion of a preferred stockholder's return comes from increases in the price of preferred stock.
a. True
b. False

Answers

The answer to this question is False. A preferred shares have qualities of both a stock and a bond. While the owner of the share is part of owner of the company, their payment is in the form of a dividend. The payments could come monthly, quarterly, or yearly depending on the company's stated policy.

Dorian company produces and sells a single product. the product sells for $60 per unit and has a contribution margin ratio of 40%. the company's monthly fixed expenses are $28,800. of dorian company desires a monthly net operating income equal to 10% of sales, monthly sales will have to be:

Answers

Contribution margin ratio is 40% or $24 per unit Fixed expenses are $28,800 Variable expense per unit is $36 Assuming Q is quantity, sales needed to achieve monthly net equal to 10% of sales is Sales = Variable expenses + Fixed expenses + profit $60Q = $36Q + $28,800 + ($60Q x 10%) $18Q = $28,800 Q = 1600 units Monthly sales will have to be 1600 x $60 = $96,000
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