How does McDonald's organize its marketing department
The marketing division at McDonald's is divided up into a variety of functional groups, including:
The management of brands is in charge of creating and preserving the McDonald's brand identity. The creation of the brand's logo, tagline, and overarching marketing message are examples of tasks in this category.
Product marketing is in charge of creating and promoting new goods and services. This covers activities like carrying out market research, creating product concepts, and introducing new goods.
Marketing communications is in charge of planning and carrying out marketing programs. This covers activities like designing marketing strategies, producing promotional products, and operating social media platforms.
Digital marketing is in charge of creating and carrying out digital marketing programs. This covers activities including managing the McDonald's website, producing material for social media, and managing pay-per-click advertising.
Market research is carried out in this department in order to inform marketing choices. This involves activities like conducting customer surveys, studying competitor data, and keeping tabs on market trends.
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Which factors affect your choice between claiming itemized deductions and the standard deduction?
A corporation issued 5,400 shares of $10 par value common stock in exchange for some land with a market value of $78,000. the entry to record this exchange is:
To record the issuance of 5,400 shares for land, debit Land for $78,000, credit Common Stock for $54,000, and credit Additional Paid-In Capital for $24,000.
Explanation:The question involves a corporate transaction where a company is issuing common stock in exchange for land. In accounting, such a transaction requires journal entries that reflect the exchange of assets. Given that 5,400 shares of stock with a $10 par value each are issued for land valued at $78,000, the entry on the corporation's books would be to debit (increase) the Land account for $78,000, and credit (increase) the Common Stock account for the par value of the shares, which is 5,400 shares times $10 per share, totaling $54,000. The difference between the land's market value and the par value of the shares, which is $78,000 - $54,000 = $24,000, is recognized in the Additional Paid-In Capital account to balance the transaction. Therefore, the journal entry would be:
Debit Land $78,000Credit Common Stock $54,000Credit Additional Paid-In Capital $24,000Jeb separated people who wanted aâ high-quality car from people who wanted aâ low-priced car, then saw whether different characteristics were associated with eachâ consumer-response segment. jeb was defining segments usingâ ______________________ considerations.
Ben wants to file a complaint against a financial service company to report inappropriate use of the money he gave them to invest. With whom should Ben file complaint? Consumer Protection Office police Financial Bureau Consumer Financial Protection Bureau
Answer: consumer financial protection bureau
Explanation:
______ is a situation in which the economy produces more goods and services than it did the year before.
A. Economic Productivity
B. Economic Growth
C. Recession
D. Trough
Answer: B
Explanation: B) Economic growth is when the economy produces more goods and services than it did the year before. Economic growth is typically measured in terms of the gross domestic product (GDP), the total value of all goods and services produced in a country in a given year. Economic growth can be driven by increased investment, productivity gains, technological advancements, and increased consumer spending. While economic growth can provide benefits such as increased employment, higher incomes, and improved standard of living, it can also have negative consequences such as increased inequality, environmental degradation, and resource depletion if it is not sustainable and well-managed.
Patagonia hires people who have a passion for something, even if their passion has nothing to do with patagonia's products. the process of determining the qualifications of employees needed in a company and then recruiting, selecting, developing, motivating, evaluating, compensating, and scheduling these employees to achieve organizational goals is called
The qualification process in selecting, developing, motivating, evaluating employees in a company is called Human Resource Management
Further explanationHuman resource management is a process of dealing with various problems in the scope of employees, employees, laborers, managers and other workers to be able to support the activities of the organization or company in order to achieve predetermined goals.
Human Resource Management is the science of managing the relationships and roles of the workforce efficiently and effectively to achieve the company's main objectives.
Human Resources Management Objectives:
Make Policies and Considerations Helping Company Achieve Goals Give support Solve the problem The Best Communication MediaHuman Resource Management Function :
Staffing / Employment
With the management of human resources, it will form a good plan related to labor selection that is tailored to the needs of the company.
Performance Evaluation
A manager will be responsible for evaluating the workforce.
Compensation
Human resource management is also related to the coordination of compensation or rewards for workers. Managers have the responsibility to develop a good payroll structure.
Training and Development
As explained in terms of human resource management that regulates labor relations, it has the role of providing good training and direction to company members.
Personnel Research
A manager will try to improve the effectiveness of the company's running through an analysis of the problems of individual workers.
Employee Relations
A business or company that implements good human resource management can avoid problems related to unions.
Safety and Health
Although the understanding of human resource management leads to the importance of regulating interactions with the workforce, but in its role also must be concerned with employee safety.
Patagonia, Inc. is an American apparel company that markets and sells outerwear. The company was founded by Yvon Chouinard in 1973 and based in Ventura, California. The logo is the outline of Mount Fitz Roy on the border between Chile and Argentina.
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Class: College
Subject: Business
Keywords: HR Management, Patagonia Inc., Companies
In one of the case studies in the textbook, bill gurado was a branch manager for a consumer-loan finance company in new orleans who decided to help himself to the daily deposits. instead of depositing the money into the company's bank
A(n) ____ is a network designed to service an urban area, typically a city or county.
________ refers to the additional revenue gained from selling one more unit.
Overall, what was the primary cause of the Great Recession?
Which statement describes an event that would shift the nation’s PPC to the right? Nation X is a nation in South America. It is a beautiful island nation surrounded by clear blue sea on all sides. Nation X is known for being a safe country with low crime levels. Last year, nation X elected its first female president, Daniela Bertolini. Bertolini’s focus on affordable higher education and health care is the main reason for the public support she enjoys. Within three months of coming into office, Bertolini passed regulations that made college education available to students from low-income families. In December, Bertolini was voted the best South American president in an international poll. However, she is not the first female achiever to make nation X proud. In February, astronaut Andrea Martinez became the first South American woman in space.
Answer: Within three months of coming into office, Bertolini passed regulations that made college education available to students from low-income families.
Explanation: PPC stands for production possibilities curve. This curve changes based on the different options that can change the economy and what is done to actually change it. If a law was passed to give low-income families money for their children's college, there will be a shift showing the change in low-income students attending college.
Answer:
Within three months of coming into office, Bertolini passed regulations that made college education available to students from low-income families.
Explanation:
What is the current yield for a $1,000 corporate bond that pays 7.5 percent and has a current market value of $950?
I am trying to come up with good business name and I have many ideas on how to name the company?
Does it has to have a short name ( like Squishy, etc) that is very short and easy to spell but it is not related to business, OR have a longer name with a keyword included ( like Spongeify, etc)?
Choosing a business name depends on what you value more - uniqueness and memorability or explicit description of your offerings. A short name might stand out and be easily recalled, while a longer name with keywords can make your business and its services clearer. Consider your target audience and brand strategy when choosing.
Explanation:When choosing a name for your business, there are various aspects to consider. It does not necessarily need to be a short name. It could be a longer name with included keywords if it helps convey what your business does. That being said, a short, catchy name can be beneficial as it is easier to remember. It's important that the name resonates with your target audience and conveys the appropriate message about your brand.
Considering the examples you provided, ('Squishy' vs. 'Spongeify'), a name like 'Squishy' might be preferred if you want an easily memorable and unique name that is likely to stand out. On the other hand, a name like 'Spongeify' could be favored if you feel it better communicates the nature of your business or its products/services in a more explicit way.
Ultimately, the decision would depend on what you value more for your brand– uniqueness and ease of recall or a direct link to your product/service offerings. Remember, the name is a big part of your brand and will play a role in people's perception of your business. Make sure it's a fit for your market strategy and desired brand positioning.
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what is a major drawback of sole proprietorship?
The major drawback of a sole proprietorship is the unlimited personal liability involved. The owner is personally responsible for all debts and obligations related to the business. In case the business fails or faces legal issues, the owner's personal assets could be at risk.
Explanation:In terms of business models, sole proprietorship can present some particular challenges. One major drawback is the unlimited personal liability involved. In a sole proprietorship, there is no legal differentiation between the owner and the business. Therefore, the owner is personally responsible for all debts and obligations related to the business. In case the business fails or faces legal issues, the owner's personal assets (such as home, savings, and car) could be at risk to cover the business' debts and lawsuits. This level of risk associated with a sole proprietorship is significantly higher than other business structures, such as corporations or limited liability companies (LLCs), where business and personal assets are legally separated.
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The major drawback of a sole proprietorship is unlimited liability and competition. The owner's personal assets can be used to cover business debts, and competition may reduce profits possibly leading to business closure. Also, it has fewer funding alternatives.
Explanation:A major drawback of a sole proprietorship is the owner's unlimited liability. This means that if the business incurs debts or is sued, the owner's personal assets, such as their home and savings, can be used to settle the business's obligations. Another significant drawback is the competition from firms with better or cheaper products which can reduce a sole proprietorship's profits and, in the worst-case scenario, may drive it out of business.
Further, unlike corporations or limited companies, sole proprietors do not have the same ability to raise capital, as they cannot issue shares or bonds. This lack of funding alternatives can limit the growth and expansion of the business. Similarly, in a sole proprietorship, employees potentially face the risk of losing their income or even their jobs if the business fails.
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Suppose that hca and tenet were to merge. ignoring potential antitrust problems, this merger would be classified as a:
The wet dog surf company borrows $32,000 for 4 months and will pay $1,120.00 interest . calculate wet dog's annual percentage interest rate (apr) (rounded to two decimal places).
Answer:
10.5%
Explanation:
Amount borrowed = 32,000
Interest amount = 1120 for 4 months
Interest paid in 12 months = 1120*3 = 3360
Interest %age = (3360/32000)*100
= 10.5%
A decrease in aggregate demand will generate _____ in real gdp and _____ in the price level in the short run. no change; an increase a decrease; no change a decrease; a decrease an increase; no change
Final answer:
A decrease in aggregate demand causes a decrease in both real GDP and the price level in the short run as spending falls and producers lower prices and production in response.
Explanation:
A decrease in aggregate demand will typically result in a decrease in both real GDP and the price level in the short run. This happens because when aggregate demand falls, there is less spending in the economy, which leads to a decrease in the demand for goods and services. Suppliers respond to this by lowering prices in an attempt to spur demand, but due to the lower demand, production also decreases, hence real GDP falls. Additionally, if the decrease in aggregate demand is significant, it can lead to an underutilization of resources, contributing further to a decrease in real GDP.
When considering an example such as a reduction in government purchases, holding other things constant, we see that this reduces aggregate expenditures, leading to a downward shift in the aggregate demand curve. The multiplier effect determines the total decrease in aggregate demand. The result of this shift is a fall in both real GDP and the price level since producers will have less incentive to supply at the previous price level.
In the case where people reduce their spending on foreign-produced goods and services, the immediate effect will likely be an increase in the demand for domestically produced goods and services, which could, in turn, lead to a rise in real GDP and potentially the price level, though the long-term effects would depend on a variety of factors including the elasticity of supply, changes in productivity, and the response of monetary and fiscal policies.
Darius rarely makes mistakes as the accountant for the round-tuit corporation. he always follows the correct guidelines when he calculates production costs and profit margins. according to holland, what is darius' personality type?
Darius has a “conventional” personality type, this is according to Holland’s Six personality types, which means that he likes to work with numbers and data. This kind of person can carry out the task in detail and can easily follow the instruction of a others.
Darius exemplifies the Conscientiousness personality type according to Holland, characterized by traits such as being careful, organized, and hardworking, perfectly aligning with his role as a diligent and accurate accountant.
Explanation:According to Holland's theory of personality types, Darius, who rarely makes mistakes as the accountant for the round-tuit corporation and always follows the correct guidelines when calculating production costs and profit margins, exhibits traits that align with the Conscientiousness personality type. This type is characterized by being careful, organized, hardworking, and adhering strictly to rules. Individuals with a conscientious personality are known for their perfectionistic, efficient, and methodical approach to tasks, making them highly reliable and dependable in professional settings. They tend to be workaholics, ambitious, and very cautious, always ensuring that they reflect on their decisions thoroughly.
Licensee jake found a buyer for seller norm's house within three days of taking the listing. seller norm has now refused to sell. how does this impact licensee jake's compensation?
Test and evaluation (t&e) is important to decision makers because it:
How does business practices affect the spending habit and budgeting practices?
________ provides new employees with the basic background information required to perform their jobs satisfactorily.
In wayne dennis's study of infants in iranian orphanages, only 15 percent of the orphans were walking alone by 3 to 4 years of age because
Assuming the temptations to corruption are prevalent in all communities, individual officers are more likely to succumb if
Final answer:
Individual officers are more likely to succumb to corruption in environments where poverty, social disorganization, and cultural tolerance for such behavior are prevalent. A political culture that values personal gain or tradition over public service can further exacerbate this issue. Strengthening community ties and ethical standards is essential in combating corruption.
Explanation:
Individual officers are more likely to succumb to corruption if the social conditions around them are conducive to such behaviour. This can include factors such as poverty, social disorganization, the lack of moral and ethical frameworks within the community, and a culture of tolerance towards corrupt practices.
When communities exhibit a high level of collective failings — including a lack of opportunities, physical and moral pressures, and prevailing attitudes that diminish the nobility of public service — the check on individual behavior is weakened.
A political culture that is individualistic or traditionalistic may also contribute to a tolerance of corruption. In such environments, the value placed on public service is low, and the drive for personal gain or the adherence to traditional hierarchies may overshadow ethical considerations.
Conversely, a moralistic political culture could help foster a sense of duty and integrity among officers, reducing the likelihood of succumbing to corruption.
Furthermore, as depicted in the prisoner's dilemma scenario, trust and familiarity between 'suspects' can lead to cooperative behavior, even in contexts that may involve corrupt practices.
To combat these challenges, it is crucial to cultivate a culture of transparency, accountability, and community-oriented policing, which in turn increases the influence of the more 'cognizant individuals' to sway the collective towards ethical behavior.
Portside watercraft uses a job order costing system. during one month portside purchased $153,000 of raw materials on credit; issued materials to production of $164,000 of which $24,000 were indirect. portside incurred a factory payroll of $95,000, paid in cash, of which $25,000 was indirect labor. portside uses a predetermined overhead rate of 170% of direct labor cost. the journal entry to record the issuance of materials to production is: debit raw materials inventory $153,000; credit accounts payable $153,000. debit raw materials inventory $195,000; credit work in process inventory $195,000. debit work in process inventory $140,000; debit factory overhead $24,000; credit raw materials inventory $164,000. debit finished goods inventory $140,000; credit raw materials inventory $140,000. debit work in process inventory $140,000; debit raw materials inventory $24,000; credit materials inventory $164,000.
Gage buys from fishing guide corporation the exclusive right to sell fishing guide rods and reels in a certain area. their franchise agreement requires gage to pay certain administrative expenses. their agreement may also require gage to pay a percentage of the franchisor’s?
A company sold equipment that originally cost $160,000 for $96,000 cash. the accumulated depreciation on the equipment was $64,000. the company should recognize a:
Answer:$0 gain or loss
Explanation:
Jurper corporation used $150,000 of direct materials during april. at the end of april, jurper's direct materials inventory was $25,000 more than it was at the beginning of the month. direct materials purchases during the april amounted to:
The largest cattle rancher in a given region will be unable to have a __________ when sufficient numbers of smaller cattle ranchers provide sources of competition
Answer:
the correct answer is monopoly
Explanation:
(econ1101)